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WhatsApp is a social messaging app that was founded in 2014. It is currently owned by Facebook and is one of the most popular messaging apps in the world. The main feature that separates it from competitors is its ability to keep messages private so others aren't able to read them.
The challenge for this campaign was to encourage Generation Z to see WhatsApp as a safe space to discuss the mental health struggles they have. Because of the pressures the online world brings, Gen Z can often feel that they need to be more muted to be able to not feel more of an impact than they already have.
BIG IDEA: The VulnerABILITY of WhatsApp
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