INSTAGRAM
PAID SOCIAL
RETAIL/E-COMMERCE
EXPERIENTIAL
Fruit of the Loom is a clothing brand founded in 1851 that specializes in making various clothing for people to purchase such as shirts, pants, underwear, and socks.
The challenge for this campaign was to encourage Generation Z trend leaders to see Fruit of the Loom as the best place to get their basics from and to embrace being basic because there's nothing wrong with that.
BIG IDEA: Basic as F*ck
View our final presentation here
TEAM MEMBERS
