VIDEO TRAILER PRESENTATION
OUT-OF-HOME
SOCIAL MEDIA
SOCIAL PLAYBOOK
View social playbook here
People of Colour in Advertising and Marketing (POCAM) is an organization created by BIPOC creators for the purpose of being able to be the voice for these creators. Their main mission is to create equal opportunities for BIPOC individuals in the creative industry so they can thrive throughout their careers.
The challenge with this project was to create an awareness campaign that would be placed both in agencies and in public for audiences to become aware of POCAM as well as the lack of BIPOC recognition in the advertising industry and beyond. A social playbook also had to be created to highlight the type of content that would be posted on social media.
BIG IDEA: Advertise In Colour
View our final presentation here
TEAM MEMBERS
