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Dr. Scholl's is a foot care brand that provides consumers with a variety of insoles for them to wear inside of their shoes for the best possible comfort. They are typically seen as a brand meant for an older target market and the younger generations typically looks past them as a good part of their footwear.
Our target audience for this campaign was young women between the ages of 19-25 who prioritize their social life and will sacrifice their comfort for the outfit they're wearing. The challenge for this campaign was to have young women see Dr. Scholl's as the perfect accessory for their night out.
BIG IDEA: Last the Night
View our final presentation here
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