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Accord is an umbrella organization that is the voice of multiple music organizations across Canada. They are on a mission to have the general public, as well as the Canadian government, see the lack of compensation people in the music industry get. They want them to be able to live life doing a job they love and be recognized for the hard work they provide.
The challenge for this campaign was to grab the attention of the public to the issue of the low compensation people in the music industry get for the hard work and dedication they put into projects.
The campaign we created came in first place against the other campaigns created for Accord by fellow peers.
BIG IDEA: When I Grow Up...
View our final presentation here
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