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The Case For Her is an organization based in the United Kingdom that has a mission of providing education around women's sexual health. They in collaboration with Refinery29, wanted a campaign to raise awareness around menopause and the impact it has on women all around the world.
The challenge for this campaign was to provide education for cisgender men around the issue of menopause. They need to be able to know as much information as possible so they can assist their partner in any way they can. The challenge was to also show that menopause affects everyone, not just the ones experiencing it.
BIG IDEA: #MenKnowPause
View our final presentation here
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