Applications Used: Illustrator, Photoshop
STILL IMAGES
ABOUT THE WORK
Sun Life was one of the biggest projects I have worked on so far in my career. The ask was to create assets for Sun Life themselves, as well as advisors who were a part of their Elite Advisors program to help financial firms across Canada have a strong social presence for the current or any new clientele. The content varied in topics from discussing the brand/firms themselves, to providing tips and statistics on certain financial topics, to a variety of audiences such as Gen Z, Families, Business professionals and Retirees.
While this project was ongoing, Sun Life went through a major rebrand that involved me learning new brand guidelines and quickly adapting to making new assets following them. It allowed me to learn how to work best in those scenarios and how to change my workflow if it's needed.
