Applications Used: Canva
STILL GRAPHICS
VIDEOS
ABOUT THE PROJECT
As part of my internship at FAULHABER Communications as a Digital Trainee, one of the clients I was assigned to work on was DNALabs, a genetic testing company based in Toronto and Florida. They were looking for assistance with their PR work as well as digital work to get a refreshed look on the social feeds that were Instagram, Twitter, Facebook, and LinkedIn.
The main focus of the graphics was to provide educational content about genetics and how they work and informational graphics about the products DNALabs sold. Some of the content included the benefits of genetic testing, holidays (ex. Easter, Passover, Valentine's Day etc.), tips & tricks, and nutritional content such as caffeine sensitivity and eating habits.
Besides creating still graphics, we also had the opportunity to create videos to be posted on their social pages as well. They followed the same concept of the graphics where they provided educational content about different aspects of genetics for their followers. They ranged anywhere from 30-60 seconds long.
OTHER CONTENT
Click the link below on Instagram to view all of the content that was created by the FAULHABER digital team. The posts we created are between the dates of February 7th - April 29th.
